Brand Process

How will we work together?

Research + Discovery

A little research goes a long way. Expect to pick brand adjectives as north stars that helps guide choices like color and font. Be prepared to have a look at design references from competitors and collaborators in the health sector.

Design
Directions

Explore options for your visual brand. Note that a smaller brand package will have fewer brand directions and revisions. A larger brand package will include more options for color palette, typography, and logo.

Chosen
Direction

After a revision process, a choice of look and feel is made. Feedback for initial drafts will take place in live meetings and afterwards revisions can be made asynchronously.

Brand
Launch

Choose how you want to roll out your brand. You supply the messaging. A launch typically includes a no-code Squarespace website and social media reveal. Templates for branded assets are included in a larger package.

Brand
Guidelines

Finalize the look and feel with brand guidelines. This can be an artifact for the team or for different designers that work with the brand.

Client: PAP Alliance
For: Patient Authentic
Role: Creative direction and web design
Copywriting: Beth Ann Hart

“

Sarah's genuine dedication, remarkable skills, and immense creativity brought my ideas to life and I learned so much about design and branding through our work together.

— EMPOWER HEALTH STRATEGIES

“

Sarah supported the work of a more junior designer on the website and brand, offering suggestions from her experience and seeking data to support our decision-making when needed.

— THE CHRONIC PAIN PROJECT

“

Sarah possessed a unique ability to analyze and understand our brand's core values, target audience, and market positioning, which allowed her to create visually compelling designs that perfectly aligned with our business objectives.

— INTREPID ASCENT

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