Research + Discovery
A little research goes a long way. Expect to pick brand adjectives as north stars that helps guide choices like color and font. Be prepared to have a look at design references from competitors and collaborators in the health sector.
Design
Directions
Explore options for your visual brand. Note that a smaller brand package will have fewer brand directions and revisions. A larger brand package will include more options for color palette, typography, and logo.
Chosen
Direction
After a revision process, a choice of look and feel is made. Feedback for initial drafts will take place in live meetings and afterwards revisions can be made asynchronously.
Brand
Launch
Choose how you want to roll out your brand. You supply the messaging. A launch typically includes a no-code Squarespace website and social media reveal. Templates for branded assets are included in a larger package.
Brand
Guidelines
Finalize the look and feel with brand guidelines. This can be an artifact for the team or for different designers that work with the brand.